Eye Care - Turkey

Eye Care - Turkey

Sales of eye care reached TL91 million in 2009, up 2% due to the increasing rate of eye problems. Pollution, longer work hours in front of computers, and increasing usage of contact lenses positively affected the growth of eye care in Turkey. The price of contact lenses lowered due to competition. However, these cheaper products made eyes more prone to infections often caused by pollution. These factors boosted usage of eye care products at the end of the review period.

Euromonitor International's Eye Care Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Antibiotic Eye Care, Standard Eye Care

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

• Eye Care in Turkey
• Euromonitor International
• March 2010
• Negative Growth for Consumer Health in 2009
• Significant Changes in the Social Security System Causes Chaos To the Market
• Fierce Competition Among Local and Multinational Players
• Chemists/pharmacies Dominate Consumer Health Sales
• Downturn in Constant Value Growth Expected Over the Forecast Period
• Key Trends and Developments
• Global Financial Crisis Stunts Growth of the Consumer Health Market
• Swine Flu Increases Anxiety and Creates Potential for Consumer Health Growth
• Ban on Smoking in Public Areas Benefits Consumer Health
• the Government Decreases Consumer Health Product Prices at the End of 2009
• Rise in Private Insurances Engender Hope of Recovery for Consumer Health
• Market Indicators
• Market Data
• Consumer Health Registration and Classification
• Advertising
• Packaging and Labelling
• Distribution
• De-listing Or De-reimbursement
• Traditional Remedies
• Homeopathy
• Consumer Expenditure on Health Goods and Medical Services
• Self-medication and Preventative Medicine
• Generics
• Consumer Health Registration and Classification
• Vitamins and Dietary Supplements Registration and Classification
• Self-medication/self-care and Preventative Medicine
• Switches
• Definitions
• Sector and Subsector Definitions
• Abdi Ibrahim Ilaç Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Bilim Ilac Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Deva Holding As
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Eczacibasi Ilac Pazarlama As
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Nobel Ilac Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Trends
• Category Data
• List of Tables
  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009
  • Table 2 Life Expectancy at Birth 2004-2009
  • Table 3 Sales of Consumer Health by Sector: Value 2004-2009
  • Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009
  • Table 5 Consumer Health Company Shares by Value 2005-2009
  • Table 6 Consumer Health Brand Shares by Value 2006-2009
  • Table 7 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009
  • Table 8 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009
  • Table 9 Forecast Sales of Consumer Health by Sector: Value 2009-2014
  • Table 10 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014
  • Table 11 Sales of Eye Care by Subsector: Value 2004-2009
  • Table 12 Sales of Eye Care by Subsector: % Value Growth 2004-2009
  • Table 13 Standard Eye Care by Type: % Value Breakdown 2007-2009
  • Table 14 Eye Care Company Shares by Value 2005-2009
  • Table 15 Eye Care Brand Shares by Value 2006-2009
  • Table 16 Forecast Sales of Eye Care by Subsector: Value 2009-2014
  • Table 17 Forecast Sales of Eye Care by Subsector: % Value Growth 2009-2014
• List of Summaries
  • Summary 1 Research Sources
  • Summary 2 Abdi Ibrahim Ilac Sanayi AS: Key Facts
  • Summary 3 Abdi Ibrahim Ilac Sanayi AS: Operational Indicators
  • Summary 4 Abdi Ibrahim Ilac Sanayi AS: Production Statistics 2009
  • Summary 5 Abdi Ibrahim Ilac Sanayi AS: Competitive Position 2009
  • Summary 6 Bilim Ilac Sanayi ve Ticaret AS: Key Facts
  • Summary 7 Bilim Ilac Sanayi ve Ticaret AS: Operational Indicators
  • Summary 8 Bilim Ilac Sanayi ve Ticaret AS: Production Statistics 2009
  • Summary 9 Bilim Ilac Sanayi ve Ticaret AS: Competitive Position 2009
  • Summary 10 Deva Holding AS: Key Facts
  • Summary 11 Deva Holding AS: Operational Indicators
  • Summary 12 Deva Holding AS: Production Statistics 2009
  • Summary 13 Deva Holding AS: Competitive Position 2009
  • Summary 14 Eczacibasi Ilac Pazarlama AS: Key Facts
  • Summary 15 Eczacibasi Ilac Pazarlama AS: Operational Indicators
  • Summary 16 Eczacibasi Ilac Pazarlama AS: Competitive Position 2009
  • Summary 17 Nobel Ilac Sanayi ve Ticaret AS: Key Facts
  • Summary 18 Nobel Ilac Sanayi ve Ticaret AS: Operational Indicators
  • Summary 19 Nobel Ilac Sanayi ve Ticaret AS: Competitive Position 2009

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