Eye Care in Taiwan

Eye Care in Taiwan

Parallel import eye drops emerged towards the end of the review period, and Japanese brand Lycee was especially noticed for celebrity introductions in fashion or beauty television programmes. However, Lycee was not permitted to be launched officially in Taiwan by the Department of Health, and consumers were not protected once there was problem with product quality or eye health.

Euromonitor International's Eye Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Eye Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

• Eye Care in Taiwan
• Euromonitor International
• March 2011
• List of Contents and Headlines
  • Trends
  • Switches
  • Competitive Landscape
  • Prospects
  • Category Data
  • Executive Summary
  • Constant Growth Trend Due To Attention To Personal Healthcare
  • Players Cautious in Marketing Campaigns Due To Regulations
  • Domestic Manufacturers Gain Share in Consumer Healthcare in Taiwan
  • Parapharmacies/drugstores See Increasing Sales
  • Positive But Slowing Growth Over Forecast Period Due To Maturity
  • Key Trends and Developments
  • Media Advertising Under Scrutiny
  • Celebrity Endorsements Create Public Discussion
  • Consumers Seek Government Certification When Purchasing Healthcare Products
  • Parapharmacies/drugstores Increase Interest in Consumer Healthcare
  • Word-of-mouth Misleads Consumers
  • Market Indicators
  • Market Data
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventative Medicine
  • Switches
  • Definitions
• Summary 1 Research Sources
• List of Tables
  • Table 1 Sales of Eye Care by Category: Value 2005-2010
  • Table 2 Sales of Eye Care by Category: % Value Growth 2005-2010
  • Table 3 Standard Eye Care by Type: % Value Breakdown 2007-2010
  • Table 4 Eye Care Company Shares by Value 2006-2010
  • Table 5 Eye Care Brand Shares by Value 2007-2010
  • Table 6 Forecast Sales of Eye Care by Category: Value 2010-2015
  • Table 7 Forecast Sales of Eye Care by Category: % Value Growth 2010-2015
  • Table 8 Consumer Expenditure on Health Goods and Medical Services 2005-2010
  • Table 9 Life Expectancy at Birth 2005-2010
  • Table 10 Sales of Consumer Health by Category: Value 2005-2010
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2005-2010
  • Table 12 Consumer Health Company Shares by Value 2006-2010
  • Table 13 Consumer Health Brand Shares by Value 2007-2010
  • Table 14 Penetration of Private Label by Category 2005-2010
  • Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
  • Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2010-2015
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015

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