Eye care recorded a decrease of 1% in current value in 2010, with sales falling to €105 million. Convenience is becoming a key consideration in the choice of products, with consumers preferring single dose products over multi-dose formats. Single-dose products are easy to carry, more hygienic and do not require the consumer to remember the period of usage which the product must be limited to, unlike larger formats.

Euromonitor International's Eye Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Eye Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Eye Care in Italy
Euromonitor International
April 2011
List of Contents and Headlines
- Trends
- Switches
- Competitive Landscape
- Prospects
- Category Data
- Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
- Strategic Direction
- Key Facts
Summary 1 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
Summary 2 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators
- Company Background
- Production
Summary 3 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Production Statistics 2010
- Competitive Positioning
Summary 4 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2010
- Bracco SpA in Consumer Health (italy)
- Strategic Direction
- Key Facts
Summary 5 Bracco SpA: Key Facts
Summary 6 Bracco SpA: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 7 Bracco SpA: Competitive Position 2010
- Recordati Industria Chimica E Farmaceutica SpA in Consumer Health (italy)
- Strategic Direction
- Key Facts
Summary 8 Recordati Industria Chimica e Farmaceutica SpA: Key Facts
Summary 9 Recordati Industria Chimica e Farmaceutica SpA: Operational Indicators
- Company Background
- Production
Summary 10 Recordati Industria Chimica e Farmaceutica SpA: Production Statistics 2009
- Competitive Positioning
Summary 11 Recordati Industria Chimica e Farmaceutica SpA: Competitive Position 2010
- Executive Summary
- Following A Positive Path
- Healthy Lifestyles and Wellness Trends
- Market Still Fragmented
- Parapharmacies and Grocery Retailers Slowly Gaining Ground
- Consumer Health Performance Set To Improve
- Key Trends and Developments
- Increasing Awareness of Prevention and Healthy Lifestyles
- Poor Economy Polarises Consumer Preferences
- Consumers Still Lack Trust in Generics and Private Labels
- Distribution Dynamics Slowly Evolving
- Increasing Interest in Herbal Remedies
- Market Indicators
- Market Data
- Non-prescription Medicines: Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventative Medicine Impacting Consumer Health
- Switches
Summary 12 OTC Healthcare Switches 2008-2010
- Definitions
Summary 13 Research Sources
List of Tables
- Table 1 Sales of Eye Care by Category: Value 2005-2010
- Table 2 Sales of Eye Care by Category: % Value Growth 2005-2010
- Table 3 Standard Eye Care by Type: % Value Breakdown 2007-2010
- Table 4 Eye Care Company Shares by Value 2006-2010
- Table 5 Eye Care Brand Shares by Value 2007-2010
- Table 6 Forecast Sales of Eye Care by Category: Value 2010-2015
- Table 7 Forecast Sales of Eye Care by Category: % Value Growth 2010-2015
- Table 8 Consumer Expenditure on Health Goods and Medical Services 2005-2010
- Table 9 Life Expectancy at Birth 2005-2010
- Table 10 Sales of Consumer Health by Category: Value 2005-2010
- Table 11 Sales of Consumer Health by Category: % Value Growth 2005-2010
- Table 12 Consumer Health Company Shares by Value 2006-2010
- Table 13 Consumer Health Brand Shares by Value 2007-2010
- Table 14 Penetration of Private Label by Category 2005-2010
- Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
- Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
- Table 17 Forecast Sales of Consumer Health by Category: Value 2010-2015
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015

Pharmaceutical Market Research

Eye Care in Italy

Eye Care in Italy

Why buy this report?

Contents

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