The influenza season in 2009/2010 was substantially stronger than in the preceding years, seeing a similar peak to that observed across 2004/2005. Nevertheless, consumers continued to express concerns regarding the adverse side effects of allopathic products. As a result, Italians are increasingly shifting towards natural remedies. In cases of cough, cold, flu and pharyngeal irritations, Italian consumers are accustomed to deciding themselves what product to use, usually well-known syrups...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Cough, Cold and Allergy (hay Fever) Remedies in Italy
Euromonitor International
April 2011
List of Contents and Headlines
- Trends
- Switches
- Competitive Landscape
- Prospects
- Category Data
- Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
- Strategic Direction
- Key Facts
Summary 1 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
Summary 2 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators
- Company Background
- Production
Summary 3 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Production Statistics 2010
- Competitive Positioning
Summary 4 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2010
- Bracco SpA in Consumer Health (italy)
- Strategic Direction
- Key Facts
Summary 5 Bracco SpA: Key Facts
Summary 6 Bracco SpA: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 7 Bracco SpA: Competitive Position 2010
- Chiesi Farmaceutici SpA in Consumer Health (italy)
- Strategic Direction
- Key Facts
Summary 8 Chiesi Farmaceutici SpA: Key Facts
Summary 9 Chiesi Farmaceutici SpA: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 10 Chiesi Farmaceutici SpA: Competitive Position 2010
- Perfetti Van Melle SpA in Consumer Health (italy)
- Strategic Direction
- Key Facts
Summary 11 Perfetti Van Melle SpA: Key Facts
Summary 12 Perfetti Van Melle SpA: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 13 Perfetti Van Melle SpA: Competitive Position 2010
- Recordati Industria Chimica E Farmaceutica SpA in Consumer Health (italy)
- Strategic Direction
- Key Facts
Summary 14 Recordati Industria Chimica e Farmaceutica SpA: Key Facts
Summary 15 Recordati Industria Chimica e Farmaceutica SpA: Operational Indicators
- Company Background
- Production
Summary 16 Recordati Industria Chimica e Farmaceutica SpA: Production Statistics 2009
- Competitive Positioning
Summary 17 Recordati Industria Chimica e Farmaceutica SpA: Competitive Position 2010
- Sanofi-aventis SpA in Consumer Health (italy)
- Strategic Direction
- Key Facts
Summary 18 Sanofi-Aventis SpA: Key Facts
Summary 19 Sanofi-Aventis SpA: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 20 Sanofi-Aventis SpA: Competitive Position 2010
- Zambon Italia SpA in Consumer Health (italy)
- Strategic Direction
- Key Facts
Summary 21 Zambon Italia SpA: Key Facts
Summary 22 Zambon Italia SpA: Operational Indicators
- Company Background
- Production
Summary 23 Zambon Italia SpA: Production Statistics 2009
- Competitive Positioning
Summary 24 Zambon Italia SpA: Competitive Position 2010
- Executive Summary
- Following A Positive Path
- Healthy Lifestyles and Wellness Trends
- Market Still Fragmented
- Parapharmacies and Grocery Retailers Slowly Gaining Ground
- Consumer Health Performance Set To Improve
- Key Trends and Developments
- Increasing Awareness of Prevention and Healthy Lifestyles
- Poor Economy Polarises Consumer Preferences
- Consumers Still Lack Trust in Generics and Private Labels
- Distribution Dynamics Slowly Evolving
- Increasing Interest in Herbal Remedies
- Market Indicators
- Market Data
- Non-prescription Medicines: Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventative Medicine Impacting Consumer Health
- Switches
Summary 25 OTC Healthcare Switches 2008-2010
- Definitions
Summary 26 Research Sources
List of Tables
- Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2005-2010
- Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2005-2010
- Table 3 Sales of Decongestants by Category: Value 2005-2010
- Table 4 Sales of Decongestants by Category: % Value Growth 2005-2010
- Table 5 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2005-2010
- Table 6 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2005-2010
- Table 7 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2006-2010
- Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2007-2010
- Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
- Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
- Table 11 Consumer Expenditure on Health Goods and Medical Services 2005-2010
- Table 12 Life Expectancy at Birth 2005-2010
- Table 13 Sales of Consumer Health by Category: Value 2005-2010
- Table 14 Sales of Consumer Health by Category: % Value Growth 2005-2010
- Table 15 Consumer Health Company Shares by Value 2006-2010
- Table 16 Consumer Health Brand Shares by Value 2007-2010
- Table 17 Penetration of Private Label by Category 2005-2010
- Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
- Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
- Table 20 Forecast Sales of Consumer Health by Category: Value 2010-2015
- Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015

Pharmaceutical Market Research

Cough, Cold and Allergy (Hay Fever) Remedies in Italy

Cough, Cold and Allergy (Hay Fever) Remedies in Italy

Why buy this report?

Contents

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