This publication is a comprehensive analysis of the dietary supplements market in Romania that offers a wealth of information necessary to develop or start business activity.

Its most valuable part consists of the results of the research conducted by PMR Research among the management of companies engaged in dietary supplements trade in Romania. The aim of the survey was to gather information on the current situation on the Romanian dietary supplements market, its development prospects. It also revealed the major inhibitors to the expansion of this market and key factors that could help to improve the situation on this market in Romania.

The report examines current position of the dietary supplements market in Romania and provides forecasts for years 2010-2013. Profiles of the largest players have been included in the report, covering their financial results. Regulatory affects and obstacles that could influence the market are described as well.

The publication outlines following distribution channels – pharmacies, retail shops and internet sales – which percentage shares are presented in total market value.

In addition to the report, there is a directory of over 100 companies (distributors, producers, importers) operating in the dietary supplements market in Romania, that includes company:

name
company address
phone number
fax number
e-mail address
website.

Key report sections:

overview of Romanian dietary supplements market, including:

          o key events and trends, development forecasts for 2013
          o size of the dietary supplements market
          o shares of the individual distribution channels in total market value

analysis of individual categories of dietary supplements
best-selling dietary supplements
key players on the Romanian dietary supplements market
regulatory environment and key regulatory changes

Report methodology

Executive summary

Overview of Romanian dietary supplement market
Most important trends and events
Development of the dietary supplement market, 2005-2013
Distribution channels
Internet
Non-pharmacy distribution

Analysis of individual categories of dietary supplements
Alimentary tract and metabolism
Musculo-skeletal system
Cardiovascular system
Genito-urinary system and sex hormones
Respiratory system
Sense organs
Dermatological dietary supplements
Nervous system
Blood and blood forming organs
Other supplements

Results of a survey conducted among companies engaged in the dietary supplements trade in Romania
Introduction
Assessment of situation on dietary supplements market in 2009
Climate on the market
Rates of growth on market
Opportunities and challenges to development of operations on the dietary supplements market in Romania
Key barriers to development of operations
Key factors conducive to development of operations
Dietary supplement notification process
Assessment of IBA activities
Explanatory proceedings
Time required to register a dietary supplement in Romania
Development forecasts for dietary supplement market
Climate on the market in 2010
Forecasts for market growth rates in 2010
Dietary supplements market trends in 2010
OTC-supplement switches – prospects and development directions
Openings for new market players foreseen for 2010
Mergers and acquisitions foreseen for 2010
Development of individual dietary supplement categories over next two years
Business profiles and current market situation of companies engaged in dietary supplements trade in Romania
Financial standing
Proportion of dietary supplements in range
Workforce
Year in which operations began
Foreign investors’ impact on the Romanian dietary supplements market

Key players on the Romanian dietary supplement market
Company profiles (traditional distribution)
Company profiles (MLM distribution)

Regulatory environment
Legislation governing the dietary supplement market in Romania
Institutions overseeing the dietary supplement market in Romania
Labelling of dietary supplements
Notification of the initial market release
Monitoring product safety
Vitamin and mineral content of dietary supplements

List of graphs
1. Categories of dietary supplement companies surveyed in Romania, March 2010
2. Positions, at dietary supplement companies, of respondents participating in survey carried out in Romania, March 2010
3. Value (€ m) and y-o-y growth of the dietary supplement market in Romania, 2005-2013
4. Percentage shares of individual distribution channels as a proportion of the dietary supplement market in Romania, by value, 2009
5. How do you assess the development prospects of online sales of dietary supplements in Romania in 2010?, March 2010
6. In your opinion, what are the development prospects of non-pharmacy channels for the distribution of dietary supplements next year in Romania?, March 2010
7. Shares of dietary supplement categories in Romania, by sales volume, 2009
8. Shares of dietary supplement categories in Romania, by sales value, 2009
9. Distribution channels of dietary supplements for athletes in Romania, 2008
10. Assessment of current situation on dietary supplement market in Romania, March 2010
11. Main reasons for positive assessments of dietary supplement market in Romania, March 2010
12. Did the Romanian dietary supplement market grow, contract or remain unchanged in 2009 in comparison with 2008?, March 2010
13. Greatest barriers to expansion of firms operating on the dietary supplement market in Romania, March 2010
14. Key factors which could stimulate development of dietary supplements market in coming years in Romania, March 2010
15. Assessment of IBA work associated with dietary supplement trade in Romania by companies operating on this market, March 2010
16. Why do you view the activities of the IBA associated with the dietary supplement trade in a positive light?, Romania, March 2010
17. Has the IBA ever carried out explanatory proceedings involving products notified by your firm in Romania?, March 2010
18. How long, on average, does the process of launching a dietary supplement on the market take in Romania?, March 2010
19. Will the situation on the dietary supplement market in Romania deteriorate, improve or remain unchanged in 2010? March 2010
20. Main reasons for positive dietary supplement market forecasts in Romania, March 2010
21. Will the Romanian dietary supplement market grow, contract or remain unchanged in 2010 in comparison with 2009?, March 2010
22. In 2010 manufacturers of OTC drugs in Romania will attempt to change the status of their products to that of dietary supplements wherever possible, March 2010
23. Important new manufacturers and distributors will appear on the Romanian market in 2010, March 2010
24. In 2010 smaller players on the Romanian dietary supplement market may be taken over by larger ones, March 2010
25. Development prospects of dietary supplement categories in next two years in Romania, March 2010
26. Assessment of current financial situation of companies trading in dietary supplements in Romania in comparison with last year, March 2010
27. Prognoses of the financial condition of companies trading in dietary supplements in Romania in 2010, March 2010
28. Percentage of the range taken up by dietary supplements for companies operating on the Romanian market, March 2010
29. Number of people employed at firms trading in dietary supplements in Romania, 2009
30. Year in which operations began for companies active on the dietary supplement market in Romania
31. Romanian and foreign firms on the dietary supplement market in Romania, March 2010
32. Market share of dietary supplement players in Romania, by value, 2009
33. Walmark turnover (€ m) and y-o-y change in Romania, 2006-2010
34. Breakdown of Walmark turnover in Romania, by distribution channel, 2009
35. LaborMed Pharma turnover (€ m) and y-o-y change in Romania, 2004-2012
36. Ozone turnover (€ m) and y-o-y change in Romania, 2006-2008
37. Breakdown of LaborMed turnover in Romania, by division of the company, 2010
38. Europharm turnover (€ m) and y-o-y change in Romania, 2008-2009
39. Hofigal turnover (€ m) and y-o-y change in Romania, 2005-2009
40. Biofarm turnover (€ m) and y-o-y change in Romania, 2007-2010
41. Redis turnover (€ m) and y-o-y change in Romania, 2007-2009
42. Laboratoarele Medica turnover (€ m) and y-o-y change in Romania, 2005-2009
43. Dacia Plant turnover (€ m) and y-o-y change in Romania, 2005-2009
44. Secom turnover (€ m) and y-o-y change in Romania, 2008-2010
45. Bioeel turnover (€ m) and y-o-y change in Romania, 2009-2010
46. Breakdown of Bioeel turnover in Romania, by category of activity, 2009
47. Breakdown of Forever Living Products turnover in Romania, by product status, 2009
48. Forever Living Products turnover (€ m) and y-o-y change in Romania, 2004-2009
49. Amway turnover (€ m) and y-o-y change in Romania, 2005-2009

List of tables
1. The most substantial increases in value among dietary supplement subcategories in Romania, 2009
2. The most substantial reductions in value among dietary supplement subcategories in Romania, 2009
3. Categories of dietary supplements and y-o-y change in Romania, by sales volume and value, 2009
4. Sales of dietary supplements in the alimentary tract and metabolism category in Romania, 2009
5. Sales of dietary supplements in the musculo-skeletal system category in Romania, 2009
6. Sales of dietary supplements in the cardiovascular system category in Romania, 2009
7. Sales of dietary supplements in the genito-urinary system category in Romania, 2009
8. Sales of dietary supplements in the respiratory system category in Romania, 2009
9. Sales of dietary supplements in the sense organs category in Romania, 2009
10. Sales of dermatological dietary supplements in Romania, 2009
11. Sales of dietary supplements in the nervous system category in Romania, 2009
12. Sales of dietary supplements in the blood and blood forming organs category in Romania, 2009
13. Sales of dietary supplements in the “Various” category in Romania, 2009
14. Vitamins and minerals allowed in production of dietary supplements in Romania, 2010
15. Vitamin and mineral substances which can be used in the production of dietary supplements in Romania, 2010

Pharmaceutical Market Research

Dietary supplements market in Romania 2010

Dietary supplements market in Romania 2010

Contents

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