Vitamins and Dietary Supplements in South Africa

Vitamins and Dietary Supplements in South Africa

There was a general slowdown in sales across all aspects of the economy in 2010, including the vitamins and dietary supplements sector. The country was on the recovery path from the recession that hit particularly hard in the latter months of 2009.This had a negative impact on the overall sector, as consumers monitored their spending and avoided buying items that were deemed to be secondary to their needs. In South Africa, dietary supplements are perceived as luxury items and very few people...

Euromonitor International's Vitamins and Dietary Supplements in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

• Vitamins and Dietary Supplements in South Africa
• Euromonitor International
• July 2011
• List of Contents and Headlines
  • Trends
  • Vitamins
  • Dietary Supplements
  • Competitive Landscape
  • Prospects
  • Category Data
• Summary 1 Dietary Supplements: Brand Ranking by Positioning 2010
  • Adcock Ingram Ltd in Consumer Health (south Africa)
  • Strategic Direction
  • Key Facts
• Summary 2 Adcock Ingram Ltd: Key Facts
• Summary 3 Adcock Ingram Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 4 Adcock Ingram Ltd: Competitive Position 2010
  • Aspen Pharmacare (pty) Ltd in Consumer Health (south Africa)
  • Strategic Direction
  • Key Facts
• Summary 5 Aspen Pharmacare Pty Ltd: Key Facts
• Summary 6 Aspen Pharmacare Pty Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 7 Aspen Pharmacare Pty Ltd: Competitive Position 2010
  • Novartis South Africa (pty) Ltd in Consumer Health (south Africa)
  • Strategic Direction
  • Key Facts
• Summary 8 Novartis South Africa Pty Ltd: Key Facts
  • Company Background
  • Competitive Positioning
• Summary 9 Novartis South Africa Pty Ltd: Competitive Position 2010
  • Vital Health Foods (pty) Ltd in Consumer Health (south Africa)
  • Strategic Direction
  • Key Facts
• Summary 10 Vital Health Foods (Pty) Ltd: Key Facts
  • Company Background
  • Competitive Positioning
• Summary 11 Vital Health Foods (Pty) Ltd: Competitive Position 2010
  • Executive Summary
  • Market Growth Slow As the Country Gradually Recovers From the Recession
  • the South African Rand Continues To Strengthen Against the Dollar
  • Pricing and Positioning Key To Success in Consumer Health
  • Choice of Distribution Channels Now A Key Determinant To Product Success
  • the Market Is Expected To Steadily Grow While the Cost of Living Rises
  • Key Trends and Developments
  • Stricter Laws and Anti-smoking Campaigns Drive Sales of Cessation Aids
  • Consumer Health Care Volume Sales Rise As More In-store Pharmacies Open
  • Over-the-counter Sales Decrease As People Utilise Free Public Medication
  • Social Sites Gradually Become A Powerful Marketing Tool for Health Products
  • Local Businesses Indirectly Exposed To Imported Competition
  • Market Indicators
  • Market Data
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventative Medicine
  • Switches
• Summary 12 OTC Healthcare Switches 2008-2010
  • Definitions
  • Sector and Subsector Definitions
• Summary 13 Research Sources
• List of Tables
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010
  • Table 3 Dietary Supplements by Positioning 2005-2010
  • Table 4 Vitamins and Dietary Supplements Company Shares by Value 2006-2010
  • Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010
  • Table 6 Vitamins Brand Shares by Value 2007-2010
  • Table 7 Dietary Supplements Brand Shares by Value 2007-2010
  • Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 10 Consumer Expenditure on Health Goods and Medical Services 2005-2010
  • Table 11 Life Expectancy at Birth 2005-2010
  • Table 12 Sales of Consumer Health by Category: Value 2005-2010
  • Table 13 Sales of Consumer Health by Category: % Value Growth 2005-2010
  • Table 14 Consumer Health Company Shares by Value 2006-2010
  • Table 15 Consumer Health Brand Shares by Value 2007-2010
  • Table 16 Penetration of Private Label by Category 2005-2010
  • Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
  • Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
  • Table 19 Forecast Sales of Consumer Health by Category: Value 2010-2015
  • Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015

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