Vitamins and Dietary Supplements in Poland

Vitamins and Dietary Supplements in Poland

In 2010, vitamins and dietary supplements saw good growth, fuelled by rising health-consciousness amongst Poles, as well as a number of new product developments, such as Centrum Cardio by Wyeth and Mastika by A-Z Medica, which helped to attract new consumers. The media played an important role in spreading healthy living trends, with a rising number of Poles now paying more attention to what they eat and how they feel. Newspapers, television, radio and the internet offer a vast amount of...

Euromonitor International's Vitamins and Dietary Supplements in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

• Vitamins and Dietary Supplements in Poland
• Euromonitor International
• June 2011
• List of Contents and Headlines
  • Trends
  • Vitamins
  • Dietary Supplements
  • Competitive Landscape
  • Prospects
  • Category Data
• Summary 1 Dietary Supplements: Brand Ranking by Positioning 2010
  • Aflofarm Farmacja Polska Sp Zoo in Consumer Health (poland)
  • Strategic Direction
  • Key Facts
• Summary 2 Aflofarm Farmacja Polska sp zoo: Key Facts
  • Company Background
  • Production
• Summary 3 Aflofarm Farmacja Polska sp zoo: Production Statistics 2010
  • Competitive Positioning
• Summary 4 Aflofarm Farmacja Polska sp zoo: Competitive Position 2010
  • Apipol-farma Sp Zoo in Consumer Health (poland)
  • Strategic Direction
  • Key Facts
• Summary 5 Apipol-Farma Sp zoo: Key Facts
  • Company Background
  • Production
• Summary 6 Apipol-Farma Sp zoo: Production Statistics 2010
  • Competitive Positioning
• Summary 7 Apipol-Farma Sp zoo: Competitive Position 2010
  • Ppf Hasco-lek SA in Consumer Health (poland)
  • Strategic Direction
  • Key Facts
• Summary 8 PPF Hasco-Lek SA: Key Facts
  • Company Background
  • Production
• Summary 9 PPF Hasco-Lek SA: Production Statistics 2010
  • Competitive Positioning
• Summary 10 PPF Hasco-Lek SA: Competitive Position 2010
  • Executive Summary
  • Ongoing Development in Consumer Health
  • Rising Health-consciousness Amongst Polish Consumers
  • Multinationals Compete Strongly With Domestic Players
  • Grocery Retailers Gain Share
  • Future Growth Prospects Remain Positive
  • Key Trends and Developments
  • Consumer Health Continues To Increase Despite the Uncertain Economic Situation
  • the Health and Wellness Trend Continues To Shape Demand
  • Demographic and Lifestyle Changes Influence Sales
  • Local Producers Prove Tough Opponents
  • Special Attention Paid To Issues of Appearance
  • Market Indicators
  • Market Data
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
• Summary 11 OTC Healthcare Switches 2008-2010
  • Definitions
• Summary 12 Research Sources
• List of Tables
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010
  • Table 3 Dietary Supplements by Positioning 2005-2010
  • Table 4 Vitamins and Dietary Supplements Company Shares by Value 2006-2010
  • Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010
  • Table 6 Vitamins Brand Shares by Value 2007-2010
  • Table 7 Dietary Supplements Brand Shares by Value 2007-2010
  • Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 10 Consumer Expenditure on Health Goods and Medical Services 2005-2010
  • Table 11 Life Expectancy at Birth 2005-2010
  • Table 12 Sales of Consumer Health by Category: Value 2005-2010
  • Table 13 Sales of Consumer Health by Category: % Value Growth 2005-2010
  • Table 14 Consumer Health Company Shares by Value 2006-2010
  • Table 15 Consumer Health Brand Shares by Value 2007-2010
  • Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
  • Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2010-2015
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015

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