Vitamins and Dietary Supplements in Italy

Product Code EUR00227
Publication Date April 2011
Publisher Euromonitor
Product Type Report
Pages 50
ISBN Number not applicable
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Vitamins and Dietary Supplements in Italy

Despite increasing consumer concern over health-related problems and wellbeing, sales of vitamins saw only moderate growth in 2010. Vitamins remain attractive to many Italian consumers; however, the poor economic climate, with reduced household income levels, led many Italians to cut back on unnecessary items when possible, including vitamins. However, sales of dietary supplements continued to increase strongly, because supplements have more specific effect than vitamins in providing the body...

Euromonitor International's Vitamins and Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

  • Vitamins and Dietary Supplements in Italy
  • Euromonitor International
  • April 2011
  • List of Contents and Headlines
    • Trends
    • Vitamins
    • Dietary Supplements
    • Competitive Landscape
    • Prospects
    • Category Data
  • Summary 1 Dietary Supplements Brand Ranking by Positioning
    • A Menarini Industrie Farmaceutiche Riunite SRL in Consumer Health (italy)
    • Strategic Direction
    • Key Facts
  • Summary 2 A Menarini Industrie Farmaceutiche Riunite Srl: Key Facts
  • Summary 3 A Menarini Industrie Farmaceutiche Riunite Srl: Operational Indicators
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 4 A Menarini Industrie Farmaceutiche Riunite Srl: Competitive Position 2010
    • Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
    • Strategic Direction
    • Key Facts
  • Summary 5 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
  • Summary 6 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators
    • Company Background
    • Production
  • Summary 7 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Production Statistics 2010
    • Competitive Positioning
  • Summary 8 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2010
    • Bracco SpA in Consumer Health (italy)
    • Strategic Direction
    • Key Facts
  • Summary 9 Bracco SpA: Key Facts
  • Summary 10 Bracco SpA: Operational Indicators
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 11 Bracco SpA: Competitive Position 2010
    • Sanofi-aventis SpA in Consumer Health (italy)
    • Strategic Direction
    • Key Facts
  • Summary 12 Sanofi-Aventis SpA: Key Facts
  • Summary 13 Sanofi-Aventis SpA: Operational Indicators
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 14 Sanofi-Aventis SpA: Competitive Position 2010
    • Sigma-tau Industrie Farmaceutiche Riunite SpA in Consumer Health (italy)
    • Strategic Direction
    • Key Facts
  • Summary 15 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Key Facts
  • Summary 16 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Operational Indicators
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 17 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Competitive Position 2010
    • Zambon Italia SpA in Consumer Health (italy)
    • Strategic Direction
    • Key Facts
  • Summary 18 Zambon Italia SpA: Key Facts
  • Summary 19 Zambon Italia SpA: Operational Indicators
    • Company Background
    • Production
  • Summary 20 Zambon Italia SpA: Production Statistics 2009
    • Competitive Positioning
  • Summary 21 Zambon Italia SpA: Competitive Position 2010
    • Executive Summary
    • Following A Positive Path
    • Healthy Lifestyles and Wellness Trends
    • Market Still Fragmented
    • Parapharmacies and Grocery Retailers Slowly Gaining Ground
    • Consumer Health Performance Set To Improve
    • Key Trends and Developments
    • Increasing Awareness of Prevention and Healthy Lifestyles
    • Poor Economy Polarises Consumer Preferences
    • Consumers Still Lack Trust in Generics and Private Labels
    • Distribution Dynamics Slowly Evolving
    • Increasing Interest in Herbal Remedies
    • Market Indicators
    • Market Data
    • Non-prescription Medicines: Registration and Classification
    • Vitamins and Dietary Supplements Registration and Classification
    • Self-medication/self-care and Preventative Medicine Impacting Consumer Health
    • Switches
  • Summary 22 OTC Healthcare Switches 2008-2010
    • Definitions
  • Summary 23 Research Sources
  • List of Tables
    • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010
    • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010
    • Table 3 Dietary Supplements by Positioning 2005-2010
    • Table 4 Vitamins and Dietary Supplements Company Shares by Value 2006-2010
    • Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010
    • Table 6 Vitamins Brand Shares by Value 2007-2010
    • Table 7 Dietary Supplements Brand Shares by Value 2007-2010
    • Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
    • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
    • Table 10 Consumer Expenditure on Health Goods and Medical Services 2005-2010
    • Table 11 Life Expectancy at Birth 2005-2010
    • Table 12 Sales of Consumer Health by Category: Value 2005-2010
    • Table 13 Sales of Consumer Health by Category: % Value Growth 2005-2010
    • Table 14 Consumer Health Company Shares by Value 2006-2010
    • Table 15 Consumer Health Brand Shares by Value 2007-2010
    • Table 16 Penetration of Private Label by Category 2005-2010
    • Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
    • Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
    • Table 19 Forecast Sales of Consumer Health by Category: Value 2010-2015
    • Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015