Vitamins and Dietary Supplements in Germany

Product Code EUR00217
Publication Date April 2011
Publisher Euromonitor
Product Type Report
Pages 40
ISBN Number not applicable
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Vitamins and Dietary Supplements in Germany

A large amount of food products such as bread and pasta, beverages such as fruit/vegetable juices and lemonades and a high percentage of food items targeted specifically at children and the ageing are fortified. This gives rise to the consumer attitude that additional purchases of vitamins and dietary supplements are superfluous and nonessential.

Euromonitor International's Vitamins and Dietary Supplements in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

  • Vitamins and Dietary Supplements in Germany
  • Euromonitor International
  • April 2011
  • List of Contents and Headlines
    • Trends
    • Switches
    • Vitamins
    • Dietary Supplements
    • Competitive Landscape
    • Prospects
    • Category Data
  • Summary 1 Dietary Supplements: Brand Ranking by Positioning 2010
    • Bad Heilbrunner Naturheilmittel GmbH & Co in Consumer Health (germany)
    • Strategic Direction
    • Key Facts
  • Summary 2 Bad Heilbrunner Naturheilmittel GmbH & Co: Key Facts
  • Summary 3 Bad Heilbrunner Naturheilmittel GmbH & Co: Operational Indicators
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 4 Bad Heilbrunner Naturheilmittel GmbH & Co: Competitive Position 2010
    • Bayer Vital GmbH in Consumer Health (germany)
    • Strategic Direction
    • Key Facts
  • Summary 5 Bayer Vital GmbH: Key Facts
  • Summary 6 Bayer Vital GmbH: Operational Indicators
    • Company Background
    • Production
  • Summary 7 Bayer Vital AG: Production Statistics 2010
    • Competitive Positioning
  • Summary 8 Bayer Vital GmbH: Competitive Position 2010
    • Boehringer Ingelheim Pharma GmbH & Co Kg in Consumer Health (germany)
    • Strategic Direction
    • Key Facts
  • Summary 9 Boehringer Ingelheim Pharma GmbH & Co KG: Key Facts
  • Summary 10 Boehringer Ingelheim Pharma GmbH & Co KG: Operational Indicators
    • Company Background
    • Production
  • Summary 11 Boehringer Ingelheim Pharma GmbH & Co KG: Production Statistics 2010
    • Competitive Positioning
  • Summary 12 Boehringer Ingelheim Pharma GmbH & Co KG: Competitive Position 2010
    • GlaxoSmithKline GmbH & Co Kg in Consumer Health (germany)
    • Strategic Direction
    • Key Facts
  • Summary 13 GlaxoSmithKline GmbH & Co KG: Key Facts
  • Summary 14 GlaxoSmithKline GmbH & Co KG: Operational Indicators
    • Company Background
    • Production
  • Summary 15 GlaxoSmithKline GmbH & Co KG: Production Statistics 2010
    • Competitive Positioning
  • Summary 16 GlaxoSmithKline GmbH & Co KG: Competitive Position 2010
    • Mcm Klosterfrau Vertriebsgesellschaft Mbh in Consumer Health (germany)
    • Strategic Direction
    • Key Facts
  • Summary 17 MCM Klosterfrau Vertriebsgesellschaft mbH: Key Facts
  • Summary 18 MCM Klosterfrau Vertriebsgesellschaft mbH: Operational Indicators
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 19 MCM Klosterfrau Vertriebsgesellschaft mbH: Competitive Position 2010
    • Novartis Deutschland GmbH in Consumer Health (germany)
    • Strategic Direction
    • Key Facts
  • Summary 20 Novartis Deutschland GmbH: Key Facts
  • Summary 21 Novartis Deutschland GmbH: Operational Indicators
    • Company Background
    • Production
  • Summary 22 Novartis Deutschland GmbH: Production Statistics 2010
    • Competitive Positioning
  • Summary 23 Novartis Deutschland GmbH: Competitive Position 2010
    • Ratiopharm GmbH & Co in Consumer Health (germany)
    • Strategic Direction
    • Key Facts
  • Summary 24 Ratiopharm GmbH & Co: Key Facts
  • Summary 25 Ratiopharm GmbH & Co: Operational Indicators
    • Company Background
    • Production
  • Summary 26 Ratiopharm GmbH & Co: Production Statistics 2010
    • Competitive Positioning
  • Summary 27 Ratiopharm GmbH & Co: Competitive Position 2010
    • Stada Arzneimittel AG in Consumer Health (germany)
    • Strategic Direction
    • Key Facts
  • Summary 28 STADA Arzneimittel AG: Key Facts
  • Summary 29 STADA Arzneimittel AG: Operational Indicators
    • Company Background
    • Production
  • Summary 30 STADA Arzneimittel AG: Production Statistics 2010
    • Competitive Positioning
  • Summary 31 STADA Arzneimittel AG: Competitive Position 2010
    • Executive Summary
    • Consumer Health in Germany Stagnated in 2010
    • the Health and Wellness Trend Is Having A Negative Impact on Consumer Health Sales
    • Bayer Vital GmbH Remains the Leading Manufacturer of Consumer Health Products in Germany
    • Chemists/pharmacies Continues To Be the Most Common Outlet for Consumer Health Products
    • Consumer Health Sales Value Is Predicted To Decline During the Forecast Period
    • Key Trends and Developments
    • Increased Interest in Health and Wellness Leads To A Slowdown in OTC Sales
    • Consumer Health Sales Through Internet Retailing Are Becoming Increasingly Popular
    • Consumer Insecurities Affect the Consumer Health Category
    • Innovation Is Key for the Survival of Premium Brands
    • Self-medication in Germany
    • Market Indicators
    • Market Data
    • OTC Registration and Classification
    • Vitamins and Dietary Supplements Registration and Classification
    • Self-medication/self-care and Preventative Medicine
  • Summary 32 OTC Healthcare Switches 2008-2010
    • Definitions
  • Summary 33 Research Sources
  • List of Tables
    • Table 1 Consumer Expenditure on Health Goods and Medical Services 2005-2010
    • Table 2 Life Expectancy at Birth 2005-2010
    • Table 3 Sales of Consumer Health by Category: Value 2005-2010
    • Table 4 Sales of Consumer Health by Category: % Value Growth 2005-2010
    • Table 5 Consumer Health Company Shares by Value 2006-2010
    • Table 6 Consumer Health Brand Shares by Value 2007-2010
    • Table 7 Penetration of Private Label by Category 2005-2010
    • Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
    • Table 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
    • Table 10 Forecast Sales of Consumer Health by Category: Value 2010-2015
    • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015