Vitamins and Dietary Supplements in Finland

Vitamins and Dietary Supplements in Finland

Vitamins and dietary supplements saw healthy 3% current value growth in 2010, reaching sales of €126 million. The category continued to see active product launches and advertising. Targeting specific consumer groups, such as children or the elderly, bore fruit, as consumers were looking for tailor-made products to prevent or treat health problems. As the recession was still present and unemployment levels were high, consumers compared prices and quality.

Euromonitor International's Vitamins and Dietary Supplements in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

• Vitamins and Dietary Supplements in Finland
• Euromonitor International
• June 2011
• List of Contents and Headlines
  • Trends
  • Vitamins
  • Dietary Supplements
  • Competitive Landscape
  • Prospects
  • Category Data
• Summary 1 Dietary Supplements: Brand Ranking by Positioning 2010
  • Leiras Finland Oy Ab in Consumer Health (finland)
  • Strategic Direction
  • Key Facts
• Summary 2 Leiras Finland Oy Ab: Key Facts
• Summary 3 Leiras Finland Oy Ab: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 4 Leiras Finland Oy Ab: Competitive Position 2010
  • Orion Oyj in Consumer Health (finland)
  • Strategic Direction
  • Key Facts
• Summary 5 Orion Oyj: Key Facts
• Summary 6 Orion Oyj: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 7 Orion Oyj: Competitive Position 2010
  • Suomen Bioteekki Oy in Consumer Health (finland)
  • Strategic Direction
  • Key Facts
• Summary 8 Suomen Bioteekki Oy: Key Facts
• Summary 9 Suomen Bioteekki Oy: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 10 Suomen Bioteekki Oy: Competitive Position 2010
  • Valioravinto Oy Ab in Consumer Health (finland)
  • Strategic Direction
  • Key Facts
• Summary 11 Valioravinto Oy Ab: Key Facts
• Summary 12 Valioravinto Oy Ab: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 13 Valioravinto Oy Ab: Competitive Position 2010
  • Vitabalans Oy in Consumer Health (finland)
  • Strategic Direction
  • Key Facts
• Summary 14 Vitabalans Oy: Key Facts
• Summary 15 Vitabalans Oy: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 16 Vitabalans Oy: Competitive Position 2010
  • Executive Summary
  • Healthy Growth Despite the Challenging Economy
  • Critical Consumer Groups Invest in Consumer Health
  • Companies Cater To Consumer Trends
  • Chemists/pharmacies Is Still the Biggest Distribution Channel, But Is Challenged
  • Maturity Is A Challenge
  • Key Trends and Developments
  • From Recession Towards Recovery
  • Demographic Changes Shape Consumer Health
  • Market Maturity Is A Challenge
  • Obesity As An Epidemic, and Its Significance in Boosting Sales
  • Distribution Channels Are in Heavy Competition
  • Market Indicators
  • Market Data
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventative Medicine
  • Switches
• Summary 17 OTC Healthcare Switches 2008-2010
  • Definitions
  • Sources
• Summary 18 Research Sources
• List of Tables
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010
  • Table 3 Dietary Supplements by Positioning 2005-2010
  • Table 4 Vitamins and Dietary Supplements Company Shares by Value 2006-2010
  • Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010
  • Table 6 Vitamins Brand Shares by Value 2007-2010
  • Table 7 Dietary Supplements Brand Shares by Value 2007-2010
  • Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 10 Percentage of Overweight Boys 1977/2003
  • Table 11 Percentage of Overweight Girls 1977/2003
  • Table 12 Consumer Expenditure on Health Goods and Medical Services 2005-2010
  • Table 13 Life Expectancy at Birth 2005-2010
  • Table 14 Sales of Consumer Health by Category: Value 2005-2010
  • Table 15 Sales of Consumer Health by Category: % Value Growth 2005-2010
  • Table 16 Consumer Health Company Shares by Value 2006-2010
  • Table 17 Consumer Health Brand Shares by Value 2007-2010
  • Table 18 Penetration of Private Label by Category 2005-2010
  • Table 19 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
  • Table 20 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
  • Table 21 Forecast Sales of Consumer Health by Category: Value 2010-2015
  • Table 22 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015

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