Vitamins and Dietary Supplements in Denmark

Vitamins and Dietary Supplements in Denmark

Value share of vitamins and dietary supplements saw a decrease of -1% in current value terms in 2010. This was due to the prolonged recession and rising unemployment rate which resulted in declining consumer demand, as financially concerned consumers cut back spending on non-essentials, which include vitamins and dietary supplements. Secondly, there were more unfavourable views from the authorities and experts on the risks of some vitamins and dietary supplements. Thirdly, manufacturers' price...

Euromonitor International's Vitamins and Dietary Supplements in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

• Vitamins and Dietary Supplements in Denmark
• Euromonitor International
• July 2011
• List of Contents and Headlines
  • Trends
  • Vitamins
  • Dietary Supplements
  • Competitive Landscape
  • Prospects
  • Category Data
• Summary 1 Dietary Supplements Brand Ranking by Positioning
  • Actavis Nordic A/S in Consumer Health (denmark)
  • Strategic Direction
  • Key Facts
• Summary 2 Actavis Nordic A/S: Key Facts
• Summary 3 Actavis Nordic A/S: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 4 Actavis Nordic A/S: Competitive Position 2010
  • Axellus A/S in Consumer Health (denmark)
  • Strategic Direction
  • Key Facts
• Summary 5 Axellus A/S: Key Facts
• Summary 6 Axellus A/S: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 7 Axellus A/S: Competitive Position 2010
  • Ferrosan A/S in Consumer Health (denmark)
  • Strategic Direction
  • Key Facts
• Summary 8 Ferrosan A/S: Key Facts
• Summary 9 Ferrosan A/S: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 10 Ferrosan A/S: Competitive Position 2010
  • Nycomed Danmark A/S in Consumer Health (denmark)
  • Strategic Direction
  • Key Facts
• Summary 11 Nycomed Danmark A/S: Key Facts
• Summary 12 Nycomed Danmark A/S: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 13 Nycomed Danmark A/S: Competitive Position 2010
  • Orifarm A/S in Consumer Health (denmark)
  • Strategic Direction
  • Key Facts
• Summary 14 Orifarm A/S: Key Facts
• Summary 15 Orifarm A/S: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 16 Orifarm A/S: Competitive Position 2010
  • Executive Summary
  • Increasing Health Problems Drive Up OTC Sales
  • Negative Economic Climate Increases OTC Products Consumption
  • Safety Concerns Slow Down Value Growth
  • Prices in A Downward Trend
  • Stagnant Sales Forecast
  • Key Trends and Developments
  • Chemists/pharmacies Continues To Dominate Consumer Health
  • Safety Concerns Lead To Slowdown in Sales Growth
  • Unit Prices Expected To Decrease
  • Dynamic Growth Continues in Internet Retailing
  • Stress-related Health Problems Increase Consumption of OTC Products
  • Market Indicators
  • Market Data
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
• Summary 17 OTC Healthcare Switches 2008-2010
  • Definitions
  • Sources
• Summary 18 Research Sources
• List of Tables
  • Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010
  • Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010
  • Table 3 Dietary Supplements by Positioning 2005-2010
  • Table 4 Vitamins and Dietary Supplements Company Shares by Value 2006-2010
  • Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010
  • Table 6 Vitamins Brand Shares by Value 2007-2010
  • Table 7 Dietary Supplements Brand Shares by Value 2007-2010
  • Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 10 Consumer Expenditure on Health Goods and Medical Services 2005-2010
  • Table 11 Life Expectancy at Birth 2005-2010
  • Table 12 Sales of Consumer Health by Category: Value 2005-2010
  • Table 13 Sales of Consumer Health by Category: % Value Growth 2005-2010
  • Table 14 Consumer Health Company Shares by Value 2006-2010
  • Table 15 Consumer Health Brand Shares by Value 2007-2010
  • Table 16 Penetration of Private Label by Category 2005-2010
  • Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
  • Table 18 Sales of Co%nsumer Health by Category and Distribution Format: % Analysis 2010
  • Table 19 Forecast Sales of Consumer Health by Category: Value 2010-2015
  • Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015

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