The year 2010 saw a healthy growth of 4% in current value sales of vitamins and dietary supplements, reaching C$1 billion overall. Strong growth in this category was mainly driven by Canada's rapidly ageing population as well as rising concerns over deficiencies of certain vitamins and minerals across all ages, increasing the overall demand for vitamins and dietary supplements.

Euromonitor International's Vitamins and Dietary Supplements in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Vitamins and Dietary Supplements market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Vitamins and Dietary Supplements in Canada
Euromonitor International
March 2011
List of Contents and Executive Summary
Positive Market Growth Sustained in 2010 Despite Slow Economic Recovery
Rapidly Ageing Population in Canada A Key Driver of Consumer Health Sales
International Manufacturers Continue To Lead Sales in Canada
Drugstores Dominate Retail Distribution
Strong Market Growth Projected Over 2010-2015 Forecast Period
Key Trends and Developments
Economic and Financial Uncertainties Help Shares of Private Label
Ageing Population Increases Rate of Injuries and Other Illnesses in Canada
Aggressive Marketing Bolsters Shares of Global Manufacturers in Consumer Health
Pharmacists and Nutritionists Become Key Players in Consumer Decisions
Natural Health Products Face Additional Regulatory Challenges
Market Indicators
Market Data
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches 2008-2010
Definitions
Summary 2 Research Sources
Ce Jamieson & Co Ltd
Strategic Direction
Key Facts
Summary 3 CE Jamieson & Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 CE Jamieson & Co Ltd: Competitive Position 2010
Church & Dwight Canada Corp
Strategic Direction
Key Facts
Summary 5 Church & Dwight Canada Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Church & Dwight Canada Corp: Competitive Position 2010
Prestige Brands Holdings Inc
Strategic Direction
Key Facts
Summary 7 Prestige Brands Holdings, Inc: Key Facts
Summary 8 Prestige Brands Holdings, Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Prestige Brands Holdings, Inc: Competitive Position 2010
Swiss Herbal Remedies Ltd
Strategic Direction
Key Facts
Summary 10 Swiss Herbal Remedies Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Swiss Herbal Remedies Ltd: Competitive Position 2010
Teva Canada Ltd
Strategic Direction
Key Facts
Summary 12 Teva Canada Limited: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 13 Dietary Supplements: Brand Ranking by Positioning 2010
List of Tables
- Table 1 Consumer Expenditure on Health Goods and Medical Services 2005-2010
- Table 2 Life Expectancy at Birth 2005-2010
- Table 3 Sales of Consumer Health by Category: Value 2005-2010
- Table 4 Sales of Consumer Health by Category: % Value Growth 2005-2010
- Table 5 Consumer Health Company Shares by Value 2006-2010
- Table 6 Consumer Health Brand Shares by Value 2007-2010
- Table 7 Penetration of Private Label by Category 2005-2010
- Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
- Table 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
- Table 10 Forecast Sales of Consumer Health by Category: Value 2010-2015
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015
- Table 12 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010
- Table 13 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010
- Table 14 Dietary Supplements by Positioning 2005-2010
- Table 15 Vitamins and Dietary Supplements Company Shares by Value 2006-2010
- Table 16 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010
- Table 17 Vitamins Brand Shares by Value 2007-2010
- Table 18 Dietary Supplements Brand Shares by Value 2007-2010
- Table 19 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
- Table 20 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015

Pharmaceutical Market Research

Vitamins and Dietary Supplements - Canada

Vitamins and Dietary Supplements - Canada

Why buy this report?

Contents

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