Vitamins and Dietary Supplements in Austria

Product Code EUR00199
Publication Date May 2011
Publisher Euromonitor
Product Type Report
Pages 37
ISBN Number not applicable

Vitamins and Dietary Supplements in Austria

Consumers are becoming more and more responsible for their own health in order to increase work performance and enjoy life as much as possible. As a result, demand for preventative products such as vitamins/dietary supplements is rising. Consumers are open to trying new innovative products and are also interested in using dietary supplements when they feel the onset of specific illnesses.

Euromonitor International's Vitamins and Dietary Supplements in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

  • Vitamins and Dietary Supplements in Austria
  • Euromonitor International
  • May 2011
  • List of Contents and Headlines
    • Trends
    • Vitamins
    • Dietary Supplements
    • Competitive Landscape
    • Prospects
    • Category Data
    • Apomedica GmbH & Co Kg in Consumer Health (austria)
    • Strategic Direction
    • Key Facts
  • Summary 1 Apomedica GmbH & Co KG: Key Facts
  • Summary 2 Apomedica GmbH & Co KG: Operational Indicators
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 3 Apomedica GmbH & Co KG: Competitive Position 2010
    • Firma Magister Martin Doskar Pharm Produkte EU in Consumer Health (austria)
    • Strategic Direction
    • Key Facts
  • Summary 4 Firma Magister Martin Doskar pharm. Produkte e.u.: Key Facts
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 5 Firma Magister Martin Doskar pharm. Produkte e.u.: Competitive Position 2010
    • Kwizda Pharma GmbH in Consumer Health (austria)
    • Strategic Direction
    • Key Facts
  • Summary 6 Kwizda Pharma GmbH: Key Facts
  • Summary 7 Kwizda Pharma GmbH: Operational Indicators
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 8 Kwizda Pharma GmbH: Competitive Position 2010
    • Wellness Co Gesmbh, the in Consumer Health (austria)
    • Strategic Direction
    • Key Facts
  • Summary 9 Wellness Co GesmbH: Key Facts
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 10 Wellness Co GesmbH: Competitive Position 2010
    • Executive Summary
    • Dynamic Growth Within Consumer Health
    • Obesity and Cosmetic Positioned Products Targeted Towards Over 50-year-olds
    • Bayer Austria Leads Highly Fragmented Consumer Health
    • Pharmacies + Internet ? Online Pharmacies
    • Slow Growth Forecasted
    • Key Trends and Developments
    • Important But Changing Role of Pharmacists
    • Internet Retailing Distribution Channel Facing Difficulties
    • Producers Increasingly Targeting Over 50 Year-olds
    • Cosmetic Consumer Health Products
    • Eating Disorders and Obesity Affecting Different Consumer Health Areas
    • Market Indicators
    • Market Data
    • OTC Registration and Classification
    • Vitamins and Dietary Supplements Registration and Classification
    • Self-medication/self-care and Preventative Medicine
    • Switches
  • Summary 11 OTC Healthcare Switches 2008-2010
    • Definitions
  • Summary 12 Research Sources
  • List of Tables
    • Table 1 Dietary Supplements: Brand Ranking by Positioning 2010
    • Table 2 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010
    • Table 3 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010
    • Table 4 Dietary Supplements by Positioning 2005-2010
    • Table 5 Vitamins and Dietary Supplements Company Shares by Value 2006-2010
    • Table 6 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010
    • Table 7 Vitamins Brand Shares by Value 2007-2010
    • Table 8 Dietary Supplements Brand Shares by Value 2007-2010
    • Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
    • Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
    • Table 11 Consumer Expenditure on Health Goods and Medical Services 2005-2010
    • Table 12 Life Expectancy at Birth 2005-2010
    • Table 13 Sales of Consumer Health by Category: Value 2005-2010
    • Table 14 Sales of Consumer Health by Category: % Value Growth 2005-2010
    • Table 15 Consumer Health Company Shares by Value 2006-2010
    • Table 16 Consumer Health Brand Shares by Value 2007-2010
    • Table 17 Penetration of Private Label by Category 2005-2010
    • Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
    • Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
    • Table 20 Forecast Sales of Consumer Health by Category: Value 2010-2015
    • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015