High Potential Market for Imaging Installations
Including associate equipment (printers, software) in Horse Veterinary Practices in Germany
| Product Code | DIG00006 |
| Publication Date | October 2008 |
| Publisher | data information intelligence |
| Product Type | Report |
| Pages | 99 |
| ISBN Number | not applicable |
High Potential Market for Imaging Installations
Including associate equipment (printers, software) in Horse Veterinary Practices in Germany
This is the most comprehensive European market report assessing the market potential for imaging equipment in Veterinary practices. The report enables a thorough understanding of the overall size of the veterinary imaging market including the level of digitalization and the potential for future imaging installations. It enables to forecast own sales potential at segment level (small medium large practices, companion animals, production animals, horses) and to direct sales forces to the most attractive segments. The research does not only show supplier shares but also distributor shares in order to support optimizing of sales channels. Furthermore the report informs about most often used information sources: how do vets inform themselves about imaging product to optimize marketing costs. Finally the research investigates available budgets, how much money do veterinarians want to spend and the optimal product bundles to support price/product policy.
dii is an international marketing consulting company entirely specialised in healthcare markets providing market information and support to strategic market decisions. In cooperation with key industry a European Veterinary Imaging Market Assessment has been realized in 2008 with the objective to investigate the potential for imaging installations in Veterinary Practices. A two step approach has been chosen:
- Step 1: randomized approach of veterinarians to collect data on market structure and segmentation, availability of imaging equipment, reasons for no imaging, level of digitalization, investment plans. Sample at 95% confidence level and 5% confidence interval
- Step 2: only practices with imaging installations or investment plans were selected to investigate: supplier, age, lifespan of equipment, # of examinations, preferred product bundle, supplier selection criteria, motivation for digitalization, information sources and purchasing channels, budget availability, sample of minimum 100 practices in large countries. All data is presented in Excel and Word. Excel addresses all quantitative questions at segment level, including all volume projection scenarios and statistical detail, Word presents the key data and provides an interpretation of general business implications
Contents
- Universe and Sample Composition
- High Potential Universe
- Part 1 - Market Landscape Definition
- Number of Institutions
- Number of Vets (Full Time and Part Time)
- Number of Examination Rooms
- Number of Treated Animals
- Number of Animals Undergoing Imaging Examinations
- Handling of Imaging & Installed Base: Summary (Ultrasound, X-ray, CT, MRT)
- General Investment Plans
- Investment Potential
- Part 2 - Market Quantification
- Handling of Ultrasound Imaging & Installed Base
- Installed Base: Ultrasound Systems
- Investment Plans: Ultrasound Systems
- Replacement Potential & Market Development Forecast: Ultrasound Systems
- Handling of X-ray Imaging & Installed Base
- Installed Base: X-ray Systems
- Investment Plans: X-ray Systems
- Replacement Potential & Market Development Forecast: X-ray Systems
- Replacement Potential & Market Development Forecast: X-ray Systems by Type
- Handling of CT Imaging & Installed Base
- Installed Base: CT Systems
- Investment Plans: CT Systems
- Replacement Potential & Market Development Forecast: CT Systems
- Handling of MRT Imaging & Installed Base
- Installed Base: MRT Systems
- Investment Plans: MRT Systems
- Replacement Potential & Market Development Forecast: MRT Systems
- Hardcopy Printing & Image Archiving
- Investment Plans: PACS
- Investment Potential: PACS
- Practice Management Software
- Investment Plans: Practice Management Software
- Investment Potential: PMS
- Installed Base: Summary (Ultrasound, X-ray, CT, MRT)
- Investment Plans: Summary (Ultrasound, X-ray, CT, MRT)
- Investment Potential: Summary (Ultrasound, X-ray, CT, MRT)
- Part 3 - Market Qualification
- Radiographic Examinations and Images
- Reasons for No Imaging / No Investment Plans: Ultrasound
- Reasons for No Imaging / No Investment Plans: X-ray
- Reasons for No Imaging / No Investment Plans: CT
- Reasons for No Imaging / No Investment Plans: MRT
- Reasons for No Imaging / No Investment Plans: Any
- Reasons for No Imaging / No Investment Plans: Summary (US, X-ray, CT, MRT)
- Influencing Factors on Investment Decisions
- Customer Product Expectations: Target Components of Imaging Equipment
- Optimal Product & Service Bundle - Factor & Correlation Analysis
- Customer Product Expectations: Digital Solutions
- Customer Product Expectations: CR Solutions
- Customer Product Expectations: Hardcopy Printers
- Vendor Selection & Decision Making
- Supply Chain & Leading Vendors
- Confidential for Carestream
- Budgets for Digital X-ray Solutions: All Institutions
- Budgets for Digital X-ray Solutions: Institutions Planning Digital X-ray
- Budgets for Digital X-ray Solutions: Institutions Considering Buying Digital X-ray
- Finance Models