Case Studies
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- At Your Service: Maria Ortiz - PA to a Director...
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Case study: At Your Service
Maria Ortiz is PA to a director of one of Spain's expanding generic drug manufacturers.
With the annual board meeting looming, her boss asks her to do some research on the market for generic drugs in southern Europe so he can make a better presentation.
Maria surfs the web looking for appropriate information and sees www.piribo.com ranked at number one on a leading search engine with several reports that could be relevant. She prints out publication summaries and table of contents for her boss' review, who quickly makes a decision about which one to buy.
Company policy requires that a purchase order be used, so she faxes this to Piribo. Within two hours a sales person calls Maria to confirm the order, payment terms and delivery dates.